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planPlan, looking ahead, now that you have a brand that goes along with your product or service. Always keeping your demographic in mind. The hardest part is to not direct your plan to those in your industry, but to your end user. You know your industry, but sell to someone who will buy your product. Where will they find you? Supermarket? Tradeshow? Are you seasonal?

A graphic designers job is to keep you and your business looking good and your message strong. A business card is a must for all occasions even if you sell online, you will be in situations that call for a card. A physical reminder and quick reference.

Some questions to consider when planning your next step:

  • What is your budget?
  • Who is your target audience?
  • Do you have a timeline? An upcoming event?
  • Do you have a company tagline or slogan?
  • Do you have any press write-ups, client testimonials or any other material which can be sourced for information?
  • Do you have content such as photos, copy or past print projects?
  • What type of look are you trying to achieve? High-tech, conservative, warm, flashy, sophisticated...?

Then look at your website or social media opportunities. Print options are endless, from rip cards calendars and brochures. Video? Open a Youtube account on Google then add to your library. Full page ads. Just be consistent with your brand and be out there.